Our Beliefs.

“It all started with a search for gold!”

Our mission is to create the kind of nutrition that will change pets’ lives in mind, body, and spirit. That’s why, for over 40 years, we’ve scoured the earth looking for simple, natural ingredients that unleash the very best in your pet, which we call their “inner gold!”

We are interested in much more than just a healthy, natural diet – we strive to provide a way of life that allows each pet to fulfill their destiny, while looking and feeling great! There’s nothing more satisfying than seeing your pet happy inside and out.

Testimonials from our fans

From Delores
I wanted to thank you for having such wonderful wet foods for cats. I had about given up on feeding my cat because she doesn’t like dry food, except treats, and I was having to throw away all the other high priced wet foods I tried to get her to eat. She is a small sized Tonkinese female cat and very fussy. She just gobbles up your foods and I am so thankful that she is not starving anymore.
From Emily
I have a Keeshond, Panda is her name. She is a picky eater, and most good food doesnt agree with her. As an act of desperation to feed her, we decided to try Solid Gold, Wolf King. She LOVES IT! And it doesn’t disagree with her! She’s been so happy and playful! Thank you for giving me my furbaby back!

We love it and we are hooked since Panda has been doing soooo good and her coat has been super shiny!!!

From Craig F
Just decided to thank you so much for the wonderful Solid Gold Hund-n-Flocken dry food. We have fed this to our Great Dane exclusively for the past 7 years. She is now approaching her 9th birthday and remains completely healthy. Her coat, ears, teeth, joints and digestion are still essentially perfect, and she remains as active and playful as her younger years. It’s incredible really. I’m sure some of this is genetics, but I am also sure much of it is the high quality diet you have made available. Thanks again . . . our family is looking forward to her 9th birthday, and then many more after that!